Development of an interactive bag builder for the brand "A SECRET KNOWLEDGE"
What request did the client come to us with:
The brand faced a challenge: customers want to see their dream bag before making a purchase, but not everyone can easily visualize what the final product will look like. And we completely understand that. An obvious solution would have been to create a vast number of photographs for every possible combination, but that would have been a very time-consuming task and wouldn’t have fully solved the problem, especially since ASK regularly releases new collections. So, we came up with a much better solution!
Our solution:
The ASK team creates super-stylish and unique customizable bags
You can design your one-of-a-kind bag from a variety of pre-made elements. We’ve counted nearly 10,000 different combinations! Impressive, right?
We needed a flexible solution that would realistically showcase all possible bag options. The ideal solution turned out to be creating a builder where users could experiment, assemble different configurations, and choose the perfect one! The best part: seeing the final result before purchasing, ensuring that expectations and reality align perfectly. The idea of the builder excited us so much that we immediately got to work. We started by developing a prototype and technical specification to understand how everything should work. It turned out that, in addition to a multitude of options, the builder also had many conditions, exclusions, and special features.
Thus, we identified the main components of the bag builder:
- Choice of bag base;
- Choice of size;
- Choice of logo;
- Choice of insert;
- Choice of strap;
- Choice of accessories.
For each parameter, there are several options. For example, inserts are divided by fabric type, and there are also limited collections. Straps may come with or without accessory attachments, with letters or in solid colors, and there may even be a thin leather strap, but only for specific models and sizes.
Our team did an enormous amount of work. We made sure to immerse ourselves in the product and figure out which straps fit with which bags, what can be combined together, and what needs to be excluded. Sometimes new requirements came up during the process, which forced us to revise already-developed functionality. For instance, identical-sized and modeled bag bases may cost differently depending on the leather color. Or a limited edition logo might only be available for a specific bag color. But in the end, we created a convenient and functional builder!
New elements can be added in the website's admin section without the need to involve a programmer. The unified product database of the site and the builder allows easy management of availability and quick changes to the list of available bag components.
And of course, the main indicator of the product's success is the huge interest shown by ASK customers in this interactive builder. The builder mechanism helps customers choose exactly what they need, significantly increasing sales and minimizing returns, since the customer sees their bag before purchasing. Some users visit just for fun and end up making a purchase. Others, on the other hand, take their time, carefully assemble, change, add, and swap elements to be sure of their choice. But the most important thing is that for both groups—the builder turned out to be the ideal working solution. And for those still struggling to choose the perfect bag, we added a randomizer button to generate new combinations! :)