Redesign of the online store for bags of the brand "A SECRET KNOWLEDGE"

What request did the client come to us with:

Update the website design, add a user account, and develop a loyalty program system.

Our solution:

In the development of most companies, sooner or later, the time comes to update the website, even if it is already a good working tool. Redesign is important both for retaining existing users and for attracting new ones. For us, it was essential to emphasize the bright, youthful style of the brand and create a convenient sales tool, while also addressing the shortcomings of the previous version of the website. It was also important to consider that the brand’s products are very vibrant, diverse, and attention-grabbing. The website design should not clash with the products or overshadow them. However, it needed to be versatile, as the brand regularly updates its product range and conducts photo sessions for each new drop. The client initially emphasized that any photos should fit seamlessly into the website design.

We were also tasked with adding a user account feature to the website. Over the years, the brand has built a community of like-minded people. Many customers closely follow new arrivals and make regular purchases. Therefore, it was important to add the ability to store user information, maintain a purchase history, and provide a more comfortable environment for brand managers to handle repeat sales.

Of course, a significant update was the creation of a loyalty program system. The brand had its unique vision of what the loyalty system should look like, so none of the ready-made options were suitable for us. We developed our own custom solution specifically for the client's needs to fully implement their ideas. The concept of the loyalty program included the creation of a closed club, inspired by American college communities. A website user can register and immediately receive a starting status in the loyalty program. Upon reaching a certain purchase threshold, the status changes, and the buyer receives a gift for their level. Additionally, with each purchase, customers can earn bonus points that can be used for future purchases. The percentage of bonuses depends on the user's level in the system. Moreover, for different user levels, there is the possibility of creating closed sections with products that are not accessible to users who have not reached the current level. And, of course, it was important to integrate both online and offline loyalty systems so that brand customers could shop in whatever format was most convenient for them. As a result, the program became unique and, most importantly, motivating customers to actively participate in it.